ABOUT ME                                    

I am a recent graduate from University trying to traverse and enter the design world. I have a passion for creating meaningful designs, that provide unique insights and solutions to different problems and briefs.


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08 GRIN CHEESE & NO WHEY!

PRODUCED IN 2024

TIMEFRAME:   07/20248/2024
ADDITIONAL INFO: THIS PROJECT                        WAS AIDED BY AIWhilst completing my internship with Born Ugly, we were approached by ‘The Grocer’ magazine to create outcomes for a story they were running. As the wider team were busy with other projects, they allowed me to take the reigns of this project.

BRIEF: What is the future of cheese?

INSIGHT: Cheese branding and form factors have been stale for far too long. It’s time to twist the narrative and create new and exciting ways to consumer cheese.

SOLUTION: Create two different form factors of cheese to consume on different occasions.

No Whey: A natural, savoury alternative to conventional protein bars. Cheese is naturally high in protein, and steaps away from the overly sweet and cloggy alternatives in the market.


Grin:A fun, snappable spin on traditional blocks of cheese, allowing for snacking, cooking, sharing and much more. It is created in the a form similar to a chocolate bar to allow for easy consumption. This form is also ideal for people with restricted motor function.  

Luke Bowler 2025©

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